Date: Tuesday, Apr 16th, 2013
Time: 7:30 pm
Location: Stuart’s Opera House
The albums and live performances of Grammy-award nominated band Bomba Estéreo stand out for how they merge urban “electro psychedelic tropical” rhythms with elements of nature and Colombian folkloric culture that resembles life in rural communities.
“As Colombians, we have that in our DNA,” Simon Mejía, director, bass player and synthesizer of Bomba Estéro, told NBC News. “The essence of our music, our Colombian pride and our country’s folklore is not connected to the music business, it’s linked to nature.”
Music fans are probably familiar with the group from the recent remix of their 2015 song ‘To My Love.’ The new version, by renowned Puerto Rican music producer Marcos “Tainy” Masís, quickly became a radio sensation and surpassed 400 million streams, making it the biggest commercial hit of their career.
The group is now taking their music a step further to combat climate change and protect their country’s environment.
The bandmates from Bogotá, Colombia came together to launch a campaign titled ‘Siembra,’ Spanish for ‘to plant,’ to fight against the deforestation of the Colombian Amazon in collaboration with Colombia’s Ministry of the Environment, the National Park department and the Grupo Exito supermarket chain.
“Colombia is dealing is a dire problem,” Mejía said in Spanish. “So we have to start raising awareness regarding deforestation.”
With #SiembraConciencia, Spanish for “sow awareness,” and a music tour set to take place in Colombia between January and February with the like-minded band Systema Solar, Bomba Estéreo is aiming to get fans engaged in a tree-planting initiative and take action on combating pollution and wildlife protection.
“The interesting thing about these issues is how important it is to talk about them in different ways, so more people can receive the message,” said Mejía. “But a time in which people don’t trust their political leaders, it’s important that artists talk about these things to close the gap.”
The Amazon rainforest, known as “the lungs of the planet,” takes in as much as 2 billion tons of carbon dioxide a year and releases 20 percent of the planet’s oxygen. Part of the biggest, most important forest in the world is in Colombia and connects with the Andes mountain range.
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