You may have seen the work of woodcut artist deerjerk, aka Bryn Perrott, and not even known it. Her wood carvings have been used on beer labels and rock band merch, signs for countless tattoo shops, and for collaborations with t-shirt designers like Shirts and Destroy and Gypsy Warrior. But she’s best known for the woodcuts themselves.

Perrott creates striking, immensely detailed high-contrast images that require a second look. Often modeled on tattoo flash and sometimes inspired by Mexican folk art, her carvings feature themes like death, religion, and animals, and she carves ferocious women like wolf mermaids. A portrait of two lovers in silhouette from one angle becomes the eye sockets of a skull from another. One design appears to be a traditional tattoo pinup, except it’s a lamb styled as a person. Many are takes on older images, like vintage valentines or Victorian postcard images.

Through smart business sense and internet savvy, Perrott has built an art career completely outside the gallery and “fine art” system. An early adopter of Instagram — where she has over 40,000 followers — Perrott shared her woodcuts with a national audience. A job in a tattoo shop sent her to tattoo conventions full of design-hungry audiences interested in affordable art. Perrott decided to combine her wood carvings with tattoo flash, knowing she’d have interested customers. Now she makes a living selling the work she wants to make. Even more remarkable: she’s done it without leaving her hometown in Morgantown, West Virginia.